Our core value
At Genan, sustainability isn’t a goal – it’s the starting point. It’s at the core of who we are and how we work. From the intake of end-of-life tyres to the production of clean, consistent raw materials, we aim to reduce environmental impact at every step.
To us, sustainability means acting responsibly. It means choosing quality over shortcuts, and long-term impact over short-term gains.
Our company values
Our work is grounded in three core values: Transparency, quality and innovation. These guide every decision we make - from daily operations to long-term development.
means openness. We believe trust is built by showing how we work, not just saying what we do.
means consistency. Our customers can rely on us to deliver high standards. Every time.
means progress. We push boundaries and seek smarter ways to recycle, engineer and deliver.
Values
Sustainability is at the heart of everything we do. It guides our decisions, drives our innovation, and shapes our future.
We’re open in how we work.
We never compromise on quality.
We keep moving forward – always improving, always innovating.
Quality and professionalism are the foundation of our work.
We collaborate closely with our partners to develop solutions that make a difference – and we don’t stop until the job is done.
Our people are the energy behind our mission. With dedication and drive, we work together for a more sustainable world.
Trust comes from transparency and consistency. We deliver reliable, high-quality materials – and we challenge the status quo to shape what comes next.
At Genan, we give used tyres a new life, creating unique and sustainable products – only imagination sets the limit! Have an idea or a request? Let’s make it happen.
