Tyres are made from valuable materials: Rubber, steel and textile fibres. Built for safety, they rely on high-quality resources that deserve more than a single use.
Knowledge
This page is your starting point for understanding how tyres are recycled, how materials are recovered, and why it all matters – for the environment, the economy and the future.
For decades, most end-of-life tyres were dumped in landfills. It was an unsustainable and short-sighted approach that’s still used in many parts of the world. Incineration came next. It recovered some energy, but destroyed valuable resources and only regained a small part of what it took to make a tyre.
So, the better solution is material recycling. By processing end-of-life tyres into new, high-quality raw materials, we can replace virgin rubber and steel – conserving finite resources and lowering carbon emissions.
But sustainability isn’t just about good intentions. It’s about results you can prove. That means showing measurable climate benefits, avoiding environmental and health risks, and ensuring quality so high that industries are ready to use recycled instead of virgin materials.
Tyres are made from scarce resources. Producing natural rubber often involves deforestation, reducing biodiversity and limiting the land’s ability to absorb CO₂. Steel, too, is finite. Material recycling is no longer a choice – it’s a necessity.
Learn more
At Genan, we give used tyres a new life, creating unique and sustainable products – only imagination sets the limit! Have an idea or a request? Let’s make it happen.
